The Sentry Box has finally updated the loyalty program. We have now joined the Vicinity Rewards program, which is used by many other stores here in Calgary and elsewhere.
The new system just requires you to provide a cell phone number and then you will earn 1 point for every $10 you spend (before tax). We currently have three redemption levels to spend your points: 10 points gets you a pair of limited edition Sentry Box dice; 25 points gets you a $10 gift card; and 50 points gets you a $25 gift card. Points are earned on everything in the store (not just books and price-banded items).